Theorizing New Media: Reflexivity, Knowledge, and the Web 2.0*
Sam Han
Web2.0 marks the beginning of a new generation of Internet users sharing and collaborating on popular social networking sites and user-generated communities such as YouTube and Wikipedia. The author believes that the relationship between the media and humans should not be regarded as one-sided actors, and their integration in contemporary society should be considered. By expounding the theory of “non-linear reflexivity” and media theory more extensively, and rethinking the interrelated transfer and transformation of knowledge, sociality, and media technology on this basis, he concluded that new media technology is the knowledge of modernism. The concept, the subversion of circulation, production and function is not a catalyst for the diffusion of the global knowledge society.