As I begin to wrap up my literature review and start diving into my research project. In a series of short blog posts I wanted to reflect on what the literature review taught me about New Product development and the opportunities for the Dairy sector.
I gained a better insight into the NPD process from reading many papers, attending online seminars and re-watching old Teagasc webinars.
In a webinar on Food Industry Development : Introduction to New Product Development (which can be watched via the Teagasc website), the below NPD process was highlighted
- Idea Generation
- Feasibility
- Developments
- Production & Launch
- Post Launch
In more research, I also used the web to help me better understand trends and consumer demands predicted for 2021. Trends play an influential role in what is demanded and expected from food products. Mintel is a leading market intelligence agency, which analysis consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies.
These trends help the food industry to identify potential areas for New Product Development .