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Why is Communication Important for Science?

The ability to translate science and research into effective and actionable policy making, is paramount if we are to face future challenges posed by a changing climate. The struggle between researchers and scientists to communicate findings in ways that resonate with decision makers and the public has been well documented (Cvitanovic and Hobday, 2018). In order to make progress both scientists and policy makers must pool their efforts and allow for ever evolving scientific knowledge to transpire into palpable constructive outcomes. In order for this to be possible scientists must possess the ability to project tangible possible impacts that may arise from their research. Despite efforts from both parties thus far, there is still a disparity between scientific endeavours and policy making (Cvitanovic and Hobday, 2018).

Aside from communicating with policy makers it is essential that scientists and researchers alike learn to effectively communicate with the media. In a democracy public support is crucial for the success and implementation of sufficient and effective policies (Stoknes, 2014). In order to secure this support, the public must have access to coherent and convenient information (Junsheng et al., 2019). As the media is the most powerful communications tool at our disposable it is reasonable to state that mass media has the ability to shape understanding and drive awareness of issues surrounding climate change (Neelima and Reddy, 2014).