{"id":61,"date":"2021-01-07T16:11:24","date_gmt":"2021-01-07T16:11:24","guid":{"rendered":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/?p=61"},"modified":"2021-01-07T16:11:26","modified_gmt":"2021-01-07T16:11:26","slug":"npd-and-neophobia","status":"publish","type":"post","link":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/2021\/01\/07\/npd-and-neophobia\/","title":{"rendered":"NPD and Neophobia"},"content":{"rendered":"\n<p>Reading  and searching through published papers on the topic New Product Development (NPD) in the dairy sector , I came across this paper referenced below  I found it very interesting.<\/p>\n\n\n\n<p> It explains how consumers have a fear of new products and how this can have a huge effect of the success rate of a product or company  , something I never thought about before starting this review ! <\/p>\n\n\n\n<p>Having come from an ecology and environmental biology background I had studied neophobia in birds . It was interesting to compare and contrast what I had previously studied to what I was learning  now !<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Worth a read !<\/strong>  <\/p>\n\n\n\n<p><em><strong>Barrena, R. and S\u00e1nchez, M., 2013. Neophobia, personal consumer values and novel food acceptance.\u00a0Food quality and preference,\u00a027(1), pp.72-84.<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-content\/uploads\/sites\/120\/2021\/01\/download.jpg\" alt=\"\" class=\"wp-image-62\" width=\"514\" height=\"319\" \/><figcaption><strong>Neophobia<\/strong>\u00a0is the fear of anything new, especially a persistent and abnormal fear. In its milder form, it can manifest as the unwillingness to try new things                           <strong>Photo Credit<\/strong> &#8211; <em>https:\/\/www.healthxchange.sg\/children\/food-nutrition\/fussy-eating-food-neophobia-children<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading and searching through published papers on the topic New Product Development (NPD) in the dairy sector , I came&hellip;<\/p>\n","protected":false},"author":127,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":1,"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/posts\/61\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plantagbiosciences.org\/people\/aislinn-mc-cormack\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}